Understanding Customer Journeys Is Critical To Growth In Healthtech Sector
- Deborah Knight
- Jul 4
- 1 min read
The UK HealthTech sector is thriving, having seen dramatic growth in recent years including generating £34bn annually in 2022. But the market is changing – and so are customer journeys, creating new opportunities for HealthTech companies to target
different groups.
Recently, Deborah Knight, director of Kaptive CX, was part of a roundtable of HealthTech experts who discussed the changes they’d seen and how companies can respond.
This was the subject of a recent roundtable, hosted by marketing collective The Boda Group (which includes Kaptive CX) and Shakespeare Martineau Solicitors.
Find out more about the panellists and read the full discussion.
